For a healthy mouth it is important not only to take care of your teeth. That's why Colgate Total Whitening Toothpaste works proactively against bacteria on your teeth, tongue, cheeks and gums for 12 hours*.

Experience the unique difference of a truly healthier mouth with this toothpaste for you and your whole family.

Pros of the Colgate Total Whitening Toothpaste:
• Includes advanced technology to proactively protect your entire mouth
• Has a unique formula that helps remove stains to give you a whiter smile
• Searches and works for 12 hours* against bacteria and keeps your gums strong and protected
• Reduces bacterial plaque build-up and forms a protective barrier that resists bacteria for 12 hours*
• Instantly neutralizes odors that cause bad breath and provides fresh breath for 12 hours
• Prevents the formation of bacteria on your gum line and improves the health of your gums
• Actively combats tartar build-up by reducing plaque, preventing its mineralization and continuing to fight bacteria (the source of tartar)
• Provides relief for sensitive teeth. The toothpaste seals exposed dentin canals for long-lasting relief for sensitive teeth

When only a smile brings so much joy, it's worth protecting it with Colgate.