Thanks to Max Factor Lipfinity 24H Lipstick, you don't have to constantly update your lips with lipstick. Max Factor Lipfinity stays on for a long time, which keeps your lips looking beautiful. Make-up artists have known for a long time: Max Factor Lipfinity lasts a long time. Even if you drink a glass of wine on the terrace, your lipstick will stay put. This keeps you beautiful, well-groomed and colored lips all day long. The secret of Max Factor Lipfinity are two smart steps. Step 1 colors your lips and creates a long-lasting color effect. Step 2 is moisturizing and provides a beautifully shiny topcoat.