The Oh My Gloss! Is the ultimate long-wearing lip gloss, providing three-dimensional shine and color for up to 6 hours. The luxurious lightweight formula is easy to apply. The lip gloss is enriched with nourishing ingredients that moisturize your lips. Rimmel London lets you be who you are. And just like London, Rimmel stands for cool, unpredictable and edgy. Self-expression without rules: be yourself, always real and accessible. Live the London Look!