Rimmel London Lasting Finish is a lipstick that really lasts! The special Color Protect formula keeps Lasting Finish lipstick looking as if you have just applied the color to your lips all day long. The intensity and pigment remain beautiful all day or night, while the wearing comfort remains intact. Rimmel lets you be who you are. And just like London, Rimmel stands for cool, unpredictable and edgy. Self-expression without rules: be yourself, always real and accessible. Live the London Look!