Max Factor Lipfinity Lip Color is a long-lasting liquid lipstick that ensures that your lips are provided with a beautiful color for up to 24 hours. The secret of the Max Factor Lipfinity lipstick lies in the two steps. Step 1: Apply the Lipfinity Lip Color to clean, dry lips. Step 2: To hydrate the lips and add shine, then apply the transparent and moisturizing top coat. The Max Factor Lipfinity Lip Color also stays in place when you wear a mouth cap!