Please note: This product has been renewed
L'Oréal Paris Préférence 1.0 hair color for a radiant color full of reflections. The permanent coloring provides optimal gray coverage with a pleasant floral scent and added shine oil.

The updated Préférence hair coloring is a gel formula combined with the glossy oil system. The oil is enriched with floral oils and this strengthens the natural nuances of the hair and provides an intense shiny color. No unpleasant odors during coloring thanks to the added floral scent to the color gel.
The conditioner contains a UV filter and vitamin E. This conditioner provides the correct after-treatment and maintains the shine after coloring, even weeks after coloring.

WANT TO ENJOY YOUR HAIR COLOR FOR LONGER, WITHOUT GROWTH? DISCOVER MAGIC RETOUCH FROM L'ORÉAL PARIS!
With Magic Retouch Root Spray you can easily camouflage roots in a few seconds! Magic Retouch mixes with your own hair color without color difference and is easily washed out with shampoo!

TIP: Use 2 packages for shoulder-length hair.