L'Oréal Paris Préférence is a long-lasting hair coloring, available in more than 30 intense and trendy colors.
The combination of the new Hi-Shine Elixir and the long-lasting pigments result in a refined, rich color with an ultimate shine. The tube color retaining care enriched with UV filter and Vitamin E gives the hair softness and shine again after each treatment, as if it is just colored. A fiery and lively red that revives your natural hair color. Fits perfectly with all skin tones.
Do a sensitivity test 48 hours before coloring your hair. Add the Hi-Shine Elixir to the color mixture just before applying. Préférence has a pleasant, subtle fragrance. Use the color-retaining care once a week between 2 colorings. This ensures an optimal result so that your color is protected from the sun for a long time and external influences. After each treatment, your hair shines like on the first day of your coloring.
