Rimmel believes in beauty without rules and considers it important that every woman gives her own interpretation to beauty and does not want to prescribe anything. Rimmel wants to give women the confidence to show their individual beauty. In London, there are as many looks as there are people, so create your own look with the high quality, portable, trendy make up / looks Rimmel products at an affordable price. 'Live the London Look' Rimmel London is an innovative make-up brand and brings good quality products to the market for an accessible price. Rimmel's innovative products are inspired by contemporary women and the dynamic and diverse city of London. Rimmel offers a broad collection of make-up products, such as foundations, concealers, eyeliners, eyeshadow palettes, lipsticks, lip liners, blush and nail polish and is known for its mascaras and eyebrow products. With her well-known brows, Cara Delevingne is the face of Rimmel and several brow products can be found in the collection. Other world famous women who have joined Rimmel are Kate Moss, Rita Ora and Georgia May Jagger.