With the Max Factor False Lash Effect Mascara you can create natural, full and long lashes in an instant. The mascara has a special brush with 50% more hairs that perfectly separates your eyelashes. This allows you to easily apply the patent formula to each lash for long-lasting volume from root to tip. The mascara doubles the look of your eyelashes so that you get the effect of false eyelashes for a glamorous look. In addition, the False Lash Effect mascara is smudge-proof.