The Color Elixir Lipliner by Max Factor is the secret for a perfect lip definition. Thanks to the firm and soft lining of the lipliner, your lips seem fuller and have a beautiful shape. Use the Color Elixir Lipliner in combination with a matching lipstick for an irresistible lip look. The Lipliner by Max Factor is available in eight different colors. Tip: choose your lip liner one shade lighter than your lipstick.