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Dove Intensive Repair has been specially developed to repair damaged hair. The effective formula penetrates into the hair root and repairs the damage all the way to the ends.
The formula with active Keratin Repair Actives works on the keratin in your hair, to help repair the proteins at the cellular level. Keratin is a building material that is already in your hair. No less than 88 percent of your hair consists of keratin. Keratin is a protein that makes your hair stronger. The less keratin in your hair, the weaker your hair is.