John Frieda Luurious Volume Thickening Shampoo not only makes your hair look fuller, it also feels that way. Styling your hair and the daily environmental stress cause damage to the hair, reducing its fullness. This formula contains a patented technology and is suitable for all hair types. The shampoo penetrates the hair and repairs the damaged areas from the inside so that the hair becomes fuller again. Your hair becomes stronger and gets a healthy volume.