WHY ELVIVE COLOR-VIVE PURPLE?
The sun lights up your hair, leaving warm pigments in your hair. So hair can suffer from a yellow or orange glow. Purple is the opposite color of yellow, and opposite colors neutralize each other. That's why Elvive Color-Vive Purple's formula contains purple pigments to reduce the unwanted yellow undertones in your hair!

HOW TO USE ELVIVE PURPLE SHAMPOO?
Apply once a week to wet hair. Then leave to absorb for 1 to 3 minutes. For brunettes with highlights, leave for up to 5 minutes. Then rinse thoroughly. Use 3 times per the Elvive Color-Vive routine to maintain your hair color for a perfect result.

EXPERT TIP:
Optimize the effect for brunettes by infusing the conditioner for up to 10 minutes. Then rinse. - For gray hair, apply only to the lengths and ends with a yellow glow, and rinse after 1 minute.
This bottle is made from 100% recycled plastic and is 100% recyclable