Note: This product has been renewed
L'Oréal Paris Préférence 1.0 hair coloring for a radiant color full of reflections. The permanent coloring provides optimal gray coverage with a pleasant floral scent and added shine oil.

The renewed Préférence hair coloring is a gel formula combined with the shiny oil system. The oil is enriched with floral oils and this enhances the natural nuances of the hair and provides an intense shiny color. No unpleasant odors during coloring thanks to the added floral scent to the coloring gel.
The conditioner contains a UV filter and vitamin E. This conditioner ensures the correct post-treatment and retains the shine after coloring, even weeks after coloring.

LONGER ENJOY YOUR HAIR COLOR, WITHOUT ANY GROWTH? DISCOVER MAGIC RETOUCH FROM L'ORÉAL PARIS!
With Magic Retouch Outgrowth Spray you can easily camouflage outgrowth in seconds! Magic Retouch mixes with your own hair color without color difference and is easily washable with shampoo!

TIP: Use 2 packs with shoulder-length hair.