L'Oréal Paris Préférence Ultra Platinum is a discoloration that colors the hair up to 9 shades lighter. The bleaching is suitable for lightening both natural, uncolored hair and already colored hair. This bleaching from L'Oréal Paris has a formula that brightens strongly and lifts the hair up to 9 shades. The bleach can be applied to blond to brown hair. Préférence Ultra Platinum decolorization includes a strengthening conditioner. The conditioner nourishes the hair intensely and reduces hair breakage. This ensures hair that is 5x stronger*. The conditioner is enriched with purple pigments that neutralize yellow undertones. You can use the conditioner several times after the color treatment. This way you keep the pure, platinum blonde color for an extra long time.